![]() They believed that all media should be social, and that media should not be limited to a few big media companies. And, arguably, sites like Yelp (founded in 2004) and Trip Advisor (founded in 2000) can also be considered among the early pioneers of social media, building in a lot of sharing and opinion-oriented content into a vibrant community that became more powerful the more people that joined.īut the real genesis of social media can be traced back to the early days of blogging in the late 1990s and early 2000s, when brave media innovators decided to take on the mainstream media world with quirky, fun, independent blogs that covered everything from technology to entertainment. The same holds true, to a lesser extent, for social networking sites like Friendster or Six Degrees. For example, MySpace actually launched back in 2003, and at one time, was the most popular social network in the world. Early roots of social mediaĪnd, yet, even before Facebook launched in 2004 or Twitter launched in 2006, there was already a generation of social media sites that created the foundation for what exists today. All of these sites have hundreds of millions of monthly active users around the globe, and all of them have become so popular and so instantly recognizable that it almost seems impossible to remember a time before they actually existed. For most people, the term “social media” is synonymous with a handful of high-profile social platforms, such as Facebook, Twitter, YouTube and Instagram – and for good reason.
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